#AlexanderSiviridiuk – Organize Your Digital Marketing Strategy

Alexander Sviridiuk is famous Digital Marketing Analyst and always write and rewrite latest trends and topic about Digital Marketing for Public awareness to their business grow.
depositphotos_89673178_m-2015-760x505

If your marketing team is all over the place regarding not knowing who is handling what, not having a guided process to use to train with, and not having a reason for every tactic used by your team, then it’s time to get your marketing strategy organized. Implementing a new strategy during a busy holiday season where lots of campaigns are going may not be the ideal time.

That’s why you’ll either want to get it in place before that fourth quarter or immediately after in the new year. The sooner you get your strategy organized, from top to bottom, the smoother each of your campaigns will be to run.

A lot will depend on the size of your team, but here is an example of what you’ll want to do.

that’s why you’ll either want to get it in place before that fourth quarter or immediately after in the new year. The sooner you get your strategy organized, from top to bottom, the smoother each of your campaigns will be to run.

A lot will depend on the size of your team, but here is an example of what you’ll want to do.

  • Each member of your team should have their primary role, the skills to backup another team member should the need arise, and the ability to train new employees for both roles.
  • Each process that you use in your marketing strategy should be fully documented so that anyone on your marketing team could pick up your documentation and do a specific task if needed, such as how to edit a blog post from your freelancers or how to run a Facebook ad.
  • Each task that you do should have a justification. This can just be a document where you have different headings (Content Marketing, Search Marketing, Social Media Marketing), and under each, you note why each thing you do in that particular area is valuable to your business. Include each year’s conversions data if possible to backup your statements.

Once you’ve established this strategy, you will only need to review and modify it periodically to ensure it is still current and the best way to manage your marketing team, processes, and task choices.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s