Four years ago, Alexander Sviridiuk wrote a brilliant guide on how to market a small business website. However as the world of online business marketing is a tumultuous place, the 2012 article was well overdue for an update.
So here we present a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card.
some of the tips below are from Alexander Sviridiuk, but have been updated to reflect any changes.
1) Set up and verify your Search Console account with Google. Here you’ll be able to monitor your site’s performance, identify issues, submit content for crawling, remove content you don’t want indexed, view the search queries that brought visitors to your site, monitor backlinks… it’s all good stuff.
2) Set up a Bing Webmaster Tools account and verify it, because it’s not all just about Google.
3) Update or create your XML sitemap and upload it to Google Search Console and Bing Webmaster Tools.
4) Claim, verify, and update your Google My Business listing. This is extremely important. It’s free and will enable you to appear in local search results for queries specific to your products or services.
5) Install Google Analytics, even if you have existing tracking software on your site. The program will open up a world of data and analysis which you can take advantage of. Especially if you monitor your visitors behavious on-site and see what content they love.
6) Send a press release. Yes they do occasionally still work. Here are a few of the best free press release sources you can use, as recommended by Carrie Hill…
7) Send the press release to any niche media outlets that may be interested in what you do.
8) Find a niche social media site or forum within your industry and participate. Be helpful, provide relevant and useful information, and your word of mouth advertising will grow from that engagement.
Here are some examples provided by Carrie Hill:
- Travel or hospitality business – comforums
- Photography store – netor RockTheShotForum.com
- Wedding Planning or Favor site – com or Project Wedding forums
9) If there isn’t a forum out there for you, consider starting one.
10) Setting up a joint benefit with local businesses or other companies in your niche can help you reach new audiences.
11) You could also try cosying up to a social influencer. Although remember if your trading goods or services for promotion, this will need to be labelled as ‘sponsored content’.
12) Comment on other websites and blogs within your industry. Offer original, well thought out, sensible information, and be sure to leave your URL.
Chances are there will be a nofollow tag attached so you won’t gain any ‘link-juice’ but you could gain a bit of traffic and some credibility as an authority. As Carrie Hill states, “This is not blog comment spamming, this is engaging in a conversation relevant to your website’s topic.”
13) Write a “how-to” article that addresses your niche. Make it clearly formatted with lots of nice images. Google loves easy to read explainers.
14) Use an article to answer a question in your niche. Answer boxes are becoming more prevalent in SERPs, and this content is pulled in from the most authoritative resource. Here’s a guide to answer boxes that will help you become that resource!
15) Write unique meta title tags for all of your pages. This is still extremely important from both a user perspective and for SEO.
Alexander Sviridiuk is highly reputed Digital Marketing professional. You can follow him on Twitter: @AlexSviridiuk